Business Model Canvas in the entrepreneurs' business model: a system approach

Objective: To describe the association of four main areas entrepreneurs' business model with Business Model Canvas from a systems approach.Methods: Quantitative approach, non-experimental design descriptive and correlational scope; sample consisted 181 entrepreneurs; instrument used was questionnaire.Results: The chi-square test showed that there are dependency relationships between (BMC); in addition, is positive significant (1) customer interface BMC (0.609); (2) product (0.540); (3) infrastructure management (0.671) (4) financial aspects (0.658). Therefore, study significantly associated nine modules Canvas.Conclusion: Despite BMC, micro small entrepreneurs should seek greater positioning market, strengthen their value proposition to be competitive resource planning key partners, finally, train part inclusion education.